7ee7 Privacy Policy

1 Who We Are

7ee7 is an online betting and casino platform operating at https://7ee7.io, serving players primarily in Bangladesh. The platform provides sports betting (with a focus on cricket, including the Bangladesh Premier League, IPL, and ICC tournaments), live casino games, slots, crash games, and a range of other wagering products.

For the purposes of this Privacy Policy, "7ee7", "we", "us" and "our" refer to the 7ee7 platform and its operating entity. "You" and "your" refer to any individual who visits, registers on, or uses the 7ee7 platform in any capacity.

As the operator of this platform, 7ee7 acts as the data controller in respect of all personal data collected from users through the 7ee7 website and associated services. If you have any questions about how we handle your personal data, you may contact us at [email protected].

2 Data We Collect

7ee7 collects personal data in the following categories. The specific data points collected may vary depending on the features you use and the level of verification required on your account.

2.1 Identity and Contact Data

• Full legal name as it appears on your government-issued ID
• Date of birth (used to verify the 21+ age requirement)
• Residential address, including city and postcode
• Email address
• Mobile phone number
• Nationality

2.2 Identity Verification (KYC) Documents

• Copy of national identity card (NID), passport, or driving licence
• Proof of address (utility bill, bank statement, or government letter dated within 3 months)
• Selfie photograph for liveness verification where required

2.3 Financial and Transaction Data

• bKash, Nagad, Rocket, or Upay mobile wallet numbers (last 4 digits retained for records; full numbers handled by the payment processor)
• Cryptocurrency wallet addresses used for deposits and withdrawals
• Deposit amounts, withdrawal amounts, and transaction history
• Bank account details where bank transfer is used as a withdrawal method

2.4 Betting and Gaming Activity Data

• Bet history, including event, market, selection, odds, stake, and settlement outcome
• Casino game history, including game title, rounds played, wager amounts, and results
• Bonus usage history and wagering requirement progress
• Session durations and login timestamps

2.5 Technical and Device Data

• IP address and approximate geolocation derived from IP
• Browser type, version, and language settings
• Device type, operating system, and screen resolution
• Referring URL and navigation path through the platform
• Cookie identifiers and session tokens (see Section 6)

2.6 Communications Data

• Content of messages sent to 7ee7 support via live chat or email
• Records of complaints, disputes, and their resolution
• Responses to surveys or feedback requests (where voluntarily provided)

The table below summarises the primary data categories and their typical retention periods:

3 How We Collect Data

7ee7 collects personal data through the following channels:

3.1 Direct Collection

The majority of data we hold about you is provided directly by you during the account registration process, identity verification, deposit or withdrawal transactions, and when you contact our support team. You choose to provide this data and are responsible for its accuracy.

3.2 Automated Collection

When you access the 7ee7 platform, we automatically collect certain technical data about your device, browser, and session activity through standard web server logs, cookies, and similar tracking technologies. This data is collected without active input from you and is used primarily for platform security, fraud detection, and performance analytics. See Section 6 for full details on our use of cookies.

3.3 Third-Party Sources

In certain circumstances, 7ee7 may receive data about you from third parties. This includes identity verification data returned by our KYC processing partners when documents are submitted for verification, and transaction confirmation data returned by payment processors including bKash, Nagad, Rocket, and cryptocurrency network confirmations. We do not purchase personal data from data brokers or advertising networks.

4 Why We Use Your Data

7ee7 uses the personal data it collects for the following specific purposes. We will only use your data in a manner consistent with the purpose for which it was originally collected unless we have obtained your explicit consent to do otherwise.

• Account creation and management: To create and maintain your 7ee7 account, authenticate your identity at login, and manage your account settings and preferences.
• Identity verification and KYC compliance: To verify that you are at least 21 years of age and to confirm your identity in line with our anti-money-laundering and responsible gaming obligations.
• Payment processing: To process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, and cryptocurrency wallets, and to maintain accurate transaction records.
• Providing betting and gaming services: To enable you to place bets, play casino games, participate in promotions, and access all features of the 7ee7 platform.
• Fraud and security monitoring: To detect and prevent fraudulent activity, account abuse, multi-accounting, bonus abuse, and other prohibited conduct as defined in our Terms & Conditions.
• Responsible gaming: To monitor betting patterns that may indicate problem gambling behaviour, to action self-exclusion or account restriction requests, and to apply deposit and session limits as requested by you.
• Customer support: To respond to your enquiries, process complaints, and resolve disputes relating to your account, bets, or transactions.
• Legal and regulatory compliance: To fulfil obligations under applicable anti-money-laundering, counter-terrorism financing, and data protection requirements.
• Platform improvement: To analyse aggregate usage patterns, improve the performance and usability of the 7ee7 platform, and develop new features and products.
• Promotional communications: Where you have opted in, to send you information about relevant promotions, bonuses, and new features. You may opt out of marketing communications at any time by contacting support.

5 Legal Basis for Processing

7ee7 processes your personal data on the following legal grounds:

• Contractual necessity: Processing your identity, contact, financial, and gaming activity data is necessary to provide you with the 7ee7 service under the contract formed when you register an account and accept our Terms & Conditions.
• Legal obligation: Processing for KYC verification, anti-money-laundering checks, and transaction record-keeping is required to comply with applicable legal and regulatory obligations.
• Legitimate interests: Processing for fraud prevention, security monitoring, platform analytics, and responsible gaming monitoring is carried out on the basis of 7ee7's legitimate interests, provided these interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing for direct marketing communications is carried out on the basis of your explicit consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

6 Cookies & Tracking

7ee7 uses cookies and similar tracking technologies to ensure the platform functions correctly, to keep your session secure, and to understand how players interact with the site. The following cookie categories are used:

6.1 Strictly Necessary Cookies

These cookies are essential for the operation of the 7ee7 platform. They enable core functions such as maintaining your login session, remembering items in your bet slip, and processing secure payment flows. These cookies cannot be disabled without breaking the platform's core functionality.

6.2 Performance and Analytics Cookies

We use anonymised analytics cookies to measure how players navigate through the 7ee7 platform — which pages are most visited, where users typically drop off, and how long sessions typically last. This data helps us identify areas for improvement. No personally identifiable information is included in analytics reports.

6.3 Functional Cookies

Functional cookies remember your preferences — such as your preferred language, odds format, and notification settings — so that you do not need to re-enter them at each visit. These cookies improve your user experience but are not essential to platform operation.

6.4 Security Cookies

Security cookies are used to detect and mitigate fraudulent activity, bot traffic, and suspicious session behaviour. They form part of 7ee7's technical security measures and help protect your account from unauthorised access.

You may manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will impair your ability to use the 7ee7 platform. 7ee7 does not use third-party advertising or behavioural targeting cookies.

7 Data Sharing

7ee7 does not sell, rent, or otherwise trade your personal data to third parties for commercial or marketing purposes under any circumstances. Your data may be shared with the following categories of recipients only where strictly necessary:

7.1 Payment Processing Partners

When you make a deposit or withdrawal via bKash, Nagad, Rocket, Upay, or a cryptocurrency network, the minimum data required to process that transaction is shared with the relevant payment service provider. These partners operate under their own privacy policies and data processing agreements with 7ee7.

7.2 Identity Verification Partners

When you submit KYC documentation, your identity documents and personal details are shared with our third-party identity verification partner for automated and manual review. This partner is bound by strict confidentiality and data security obligations under contract with 7ee7.

7.3 Game Content Providers

Casino games on the 7ee7 platform are supplied by third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive session tokens and anonymised player identifiers necessary to operate the game client. They do not receive your full personal profile or financial details.

7.4 Legal and Regulatory Authorities

7ee7 may disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities where required to do so by law, court order, or in connection with the investigation of fraud, money laundering, or other serious criminal activity. Such disclosures will be limited to the minimum data necessary to comply with the legal obligation.

7.5 Business Transfers

In the event that 7ee7 undergoes a merger, acquisition, or sale of all or substantially all of its assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any changes to the privacy terms that govern your data prior to the transfer taking effect.

8 International Transfers

7ee7 primarily stores and processes personal data on servers located within its operational jurisdiction. Where it is necessary for us to transfer your personal data to service partners or processors located in other countries — for example, to a global KYC verification provider or a game studio operating internationally — we take steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that applied within our own systems.

Such safeguards may include contractual data processing agreements incorporating standard data protection clauses, or processing by partners who maintain independently audited data security certifications. Where a transfer is required by law, we will inform you of that obligation as far as legally permissible.

9 Data Retention

7ee7 retains your personal data for as long as is necessary to fulfil the purpose for which it was collected, to provide you with the 7ee7 service, and to comply with applicable legal obligations. The primary retention timelines are set out in the table in Section 2 of this policy.

Following closure of your 7ee7 account — whether by your own request or as a result of action taken by 7ee7 — we retain certain categories of data for defined post-closure periods primarily to satisfy anti-money-laundering record-keeping obligations and to handle any latent disputes or legal claims. These post-closure retention periods range from 3 to 7 years depending on the data category, as detailed in Section 2.

Technical data such as IP logs and device fingerprints are retained on a rolling 13-month basis and are purged automatically thereafter. Anonymous, aggregated analytics data that contains no personally identifiable information may be retained indefinitely for platform improvement purposes.

When a retention period expires, 7ee7 securely deletes or irreversibly anonymises the relevant data so that it can no longer be associated with you as an individual. Backups containing personal data are managed under the same retention schedule and are purged on the applicable cycle.

10 Your Data Rights

As a user of the 7ee7 platform, you hold the following rights in respect of your personal data. To exercise any of these rights, contact us at [email protected] or via 24/7 live chat. We will acknowledge your request within 3 business days and aim to respond in full within 30 days.

• Right of Access: You have the right to request a copy of all personal data that 7ee7 holds about you. We will provide this in a structured, commonly used, machine-readable format where technically feasible.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it without undue delay. You may also update basic account details directly within your account settings.
• Right to Erasure ("Right to be Forgotten"): You may request that we delete your personal data. We will honour this request where there is no overriding legal obligation requiring us to retain the data. Note that financial transaction records and KYC documents are subject to mandatory retention periods and cannot be deleted on request during those periods.
• Right to Restrict Processing: You have the right to request that we limit the processing of your data in certain circumstances — for example, while a dispute about the accuracy of your data is being resolved.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity, you have the right to receive your personal data in a portable format and to request its transfer to another service provider where technically feasible.
• Right to Object: You have the right to object to processing carried out on the basis of legitimate interests, including profiling for responsible gaming monitoring. We will review your objection and cease the relevant processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent (for example, receiving marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of any processing carried out prior to withdrawal.

If you believe that 7ee7 has not handled your personal data in accordance with this policy, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

11 Children's Privacy

The 7ee7 platform is strictly restricted to individuals who are 21 years of age or older. We do not knowingly collect, store, or process personal data from any person under the age of 21. If 7ee7 becomes aware that an account has been registered by or on behalf of a person under 21, that account will be immediately closed, all data associated with it will be deleted or anonymised, and any deposits made will be returned to the original payment source.

If you have reason to believe that a minor has registered an account on 7ee7, please notify us immediately at [email protected] so that we can take prompt action.

12 Security Measures

7ee7 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption on all data transmitted between your device and the 7ee7 servers.
• Encrypted storage for sensitive data including KYC documents and financial account references, using industry-standard encryption at rest.
• Access controls limiting internal access to personal data to only those staff members who require it to perform their job functions, with all access logged and audited.
• Two-factor authentication (2FA) available on all player accounts to add an additional layer of login security.
• Automated fraud detection systems that monitor account activity in real time for patterns consistent with unauthorised access or account compromise.
• Regular security assessments including vulnerability scanning and penetration testing to identify and remediate potential weaknesses in the platform infrastructure.
• Incident response procedures ensuring that any confirmed data breach is investigated promptly and, where required by law, reported to the relevant authorities and affected players within the applicable notification timelines.

While 7ee7 maintains robust security measures, no method of electronic transmission or storage can be guaranteed to be 100% secure. Players are strongly encouraged to use a strong, unique password for their 7ee7 account, to enable 2FA, and to avoid accessing the platform over unsecured public Wi-Fi networks.

13 Third-Party Links

The 7ee7 platform may contain references to third-party game providers, payment partners, or other services. This Privacy Policy applies solely to data collected and processed by 7ee7 through the 7ee7 platform. It does not apply to the practices of any third-party website or service that may be accessible in connection with using 7ee7.

7ee7 is not responsible for the privacy practices of third-party game studios, payment processors, or any other external service. We encourage you to review the privacy policies of any third-party service you interact with, particularly those of payment providers such as bKash, Nagad, and Rocket, which have their own independent privacy practices governing the data you share with them directly.

14 Changes to This Policy

7ee7 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or operational requirements. When material changes are made, we will notify registered players by email to the address associated with their account and by displaying a prominent notice on the 7ee7 platform at least 7 days before the updated policy takes effect.

The "Effective Date" at the top of this policy indicates when the current version was last updated. We encourage you to review this policy periodically to remain informed about how 7ee7 is protecting your personal data. Your continued use of the 7ee7 platform after the effective date of any update constitutes your acceptance of the revised Privacy Policy.

If you do not agree with the updated policy, you must cease using the platform and request closure of your account before the revised policy takes effect. Any data already collected under the previous policy version remains subject to the terms under which it was originally collected until the new policy takes effect.

15 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to how 7ee7 handles your personal data, please contact our support team using the details below. All privacy-related requests are handled with priority and treated in strict confidence.

• Support Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 via the live chat feature on the 7ee7 platform — average response time under 3 minutes
• Operating Hours: 24/7, Bangladesh Standard Time (BST, UTC+6)

For data access, rectification, erasure, portability, or objection requests, please include the subject line "Data Rights Request" and your registered account email address so that we can locate your account and process your request efficiently. We will acknowledge all data rights requests within 3 business days and respond in full within 30 days, or within any shorter period required by applicable law.